The start of South Asian beauty brand “Kulfi” with Founder Priyanka Ganjoo

In this old episode, Alisha speaks with Priyanka, the founder of the beauty brand Kulfi. Kulfi is an emerging beauty brand that aims to revolutionize South Asian beauty standards. The brand seeks to redefine and celebrate these norms with playful, accessible beauty essentials and create a platform centered around self-expression.

Interestingly, Priyanka started wearing makeup only later in life. While working for major names like Estée Lauder and IPSY, she discovered that makeup is meant to be fun and doesn’t have to be taken too seriously! It’s okay if your eyeshadow isn’t perfectly blended—you can always wash it off!

This is definitely an episode to watch and listen to if you want to learn more about Priyanka’s inspiring journey and how she aims to powerfully bridge the gap in the beauty industry, with a special focus on underrepresented brown skin tones!